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The second cause is that deals that are lower priced and sales promotions are being offered constantly by different brands- making because they can get a much better deal it hard for consumers to simply stick with one brand. But if the quality of a brand is great and no other brand can provide the same, there's a great opportunity that consumers will be loyal. While learning about hospitality marketing you start to comprehend why these people trust these brands, which can be something known as brand loyalty.